Visual Perception of Colour, Light and other Visual Properties
Industry & the Arts
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Scientific Partnership with Baby Product Company Etta Loves
We had a 3 year collaboration with Etta Loves, a science-led baby product company. Together, we investigated how babies perceive patterns and how preference for particular patterns develop. We know that the infant visual system is receptive and responsive to patterns. Using eye-tracking and image analysis, we conducted experiments to investigate how visual perception tunes into the environment during development, and the role that this plays in the development of aesthetics. We applied our scientific findings to optimise pattern and image design for Etta Loves. Our research also fed into a collabroation with the designer Camille Walala, leading to two new award-winning prints for babies. Our research also informed the development of an Etta Loves baby sensory film which has had >100K view on you tube. Researchers: Anna Franklin, Alice Skelton & Philip McAdams.
ColourSpot: an iPad app for testing Colour Vision Deficiency in Children
We were funded by the European Research Council to develop and evaluate a new test of Colour Vision Deficiency (colour blindness) suitable for young children. We worked with the app company Milo to design an animated iPad game and embedded our own psychophysics and iPad colour calibrations. We then tested the resulting app, ColourSpot, on 800 4-7 year old boys and showed that the test classifies colour vision deficiency in children more decisively than the commonly used test. The app has several benefits over other tests - it can be self administered remotely by a teacher or parent, is easily accessible and does not require specialist equipment. Our ambition is to obtain regulatory approval for ColourSpot so that it can be used to screen children for colour vision deficiency when they start school. Researchers: Anna Franklin, Jenny Bosten, Leticia Alvaro, Teresa Tang, Alice Skelton, James Alvarez & John Maule.
Commissioned Research by AkzoNobel Ltd
AkzoNobel, the global manufacturer of paint (and the Dulux brand), commissioned us to conduct a year long research project to investigate the effect of colour on children in the classroom. We found that school children's performance on a test battery was slightly hampered when children completed the test in a red booth, with no effect of other colours. We also reviewed the evidence for the effect of classroom environment on children's educational performance.
Consultancy on Colour Preference for paper company G.F Smith
G. F. Smith, a producer of high quality paper for the art and design industry, conducted the largest ever online survey of colour preference. We provided consultancy on reviewing the literature on colour preference, interpreting the analysis of their data set, and extracting key messages from the findings.
Consultant for Award-Winning Professional Baby Theatre
We have worked with three professional drama companies, weaving Baby Lab findings into the creation of theatre performances for babies: Flying Eye's 'GLOW', Filskit's 'Kalaidescope' and Daniel Nadaffy & Marty Langthorne's 'First Light' .
http://flyingeye.org.uk/shows/glow/
Scientific Partnership with Baby Product Company Cosatto Ltd
We had a 3 year partnership with Cosatto who make colourful patterned prams, pushchairs and other baby products. We conducted studies to learn more about how babies see and respond to colourful patterns. Our findings were shared with Cosatto to enable them to optimise their designs and products for how babies see, think and learn. Researchers: Anna Franklin, Jenny Bosten & Teresa Tang.
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Baby Art Gallery with the British Science Festival
As part of the British Science Festival, we curated an art gallery for babies. We gave artists an outline of infant visual perception and asked them to produce artworks that were tailored to this. We then eye-tracked babies whilst looking at each art work, producing heat maps of what babies look at in the art. We showed the heat maps alongside the art at a pop-up gallery in the children's section Brighton library, and gave talks on how babies see and respond to art to the public and families who attended.
Short Animated Science Communication Film on Infant Perception
With our industrial partners Etta Loves, and the production company Gusto, we produced a 3 minute animated film to explain infant visual perception to parents, early years educators and the public. https://www.youtube.com/watch?v=4dLpqs4n-B8
Researchers: Alice Skelton, Philip McAdams & Anna Franklin.
Baby Books: Look, Touch, Learn & BabyVision series
We worked with the children’s book publisher Child’s Play to help them develop the Look, Touch, Learn series of tummy time books. We shared Baby Lab research on how babies see and think, advised on colours and shapes, and gave feedback throughout the design process to optimise the book for baby vision. One of the books in the series, Look, Touch, Learn: Sky as chosen as a Scottish Book Trust Book Bug book and was given out for free to all babies born in Scotland in 2024. Anna Franklin has also authored her own series of baby books based on principles of infant visual perception (BabyVision, Child's Play, https://www.childs-play.com/search?q=BabyVision&options%5Bprefix%5D=last).
Babies in Museums: with the charity Kids in Museums & Brighton & Hove Museums
Funded by an Arts and Humanities Research Council Impact Acceleration grant, we have worked with the charity Kids in Museums to develop a workshop and an online resource for Art Galleries and Museums on provision for babies: https://kidsinmuseums.org.uk/resources/babies-in-museums/. We draw on our research on infant visual perception and response to aesthetic stimuli. We also draw on our research which eye-tracks infants looking at art and museum exhibits, and which captures infants' perspectives using head-mounted cameras in museums and galleries. To gain insight into the benefits of babies and caregivers visiting museums and galleries, we have interviewed caregivers following a visit to the Fitzwilliam Museum with their baby. We have also worked with Brighton & Hove Museums to develop a Baby Trail for the Royal Pavilion (https://brightonmuseums.org.uk/baby-pavilion/), and we have eye-tracked babies looking at art and exhibits for Perth Art Gallery, London Museum Docklands and National Galleries Scotland. Researchers: Anna Franklin, Alice Skelton, Taysa-Ja Newman, Kath Symons, Charlotte Samuels & Anna Spencer.
Contact us for more information about our research.